Web Marketing Review Guide

According to Wikipedia - "Web traffic can be analysed by viewing the traffic statistics found in the web server log file, an automatically-generated list of all the pages served. A hit is generated when any file is served. The page itself is considered a file, but images are also files, thus a page with 5 images could generate 6 hits (the 5 images and the page itself). A page view is generated when a visitor requests any page within the web site – a visitor will always generate at least one page view (the main page) but could generate many more." So as you can see it is just not hits. This article discusses the need and how to trck your website statistics get get a better grasp on what your website is doing or not doing for you.

{You’ve spent all kinds of time figuring out the proper keyword usage for your website. You’ve done a thousand things to make your site more attractive to search engine spiders and humans alike. Now it’s time to start using a traffic measurement tool. It is as important for you to get into traffic measurement as it is for you to boost traffic on your website in the first place. Traffic measurement is how you can tell if your efforts to improve website traffic stats are paying off. How will you know if you never look at the stats?~So far, you have done everything you can to get your site noticed by visitors and search engines — but have you considered using a traffic measurement tool? It’s important to carry out traffic measurement to see whether your strategies for increasing traffic are effective. You can compare your website traffic stats to see what works and what doesn’t. Having a tool that carries out the traffic measurement will go a long way to help make your site as efficient as possible.~You have put a lot of time and effort into figuring out the proper use of keywords and applying SEO strategies to your site — but have you considered a traffic measurement tool? You may have hired the best writers to create your content and contracted the best designer to make the site look nice. You’ve done everything you can to help search engines find you. Now, all you have to do is track the traffic on your website. Web site traffic stats are as important as any other aspect of your site so you can determine whether your traffic-driving strategies are paying off.}

You can’t look at the stats without a traffic measurement tool [such as|like] WebCEO. Different kinds offer different things. For example, if all you want to do is find out how many returning and new visitors you have coming to your site, then all you need is a small invisible counter. You can get one of those free, or you can pay a little for a few extra benefits. StatCounter.com offers free invisible web trackers that will allow you to look at some of your website traffic stats. ShinyStat.com offers a free one also, but only if you intend to use it for a non-profit website. Generally, the more you pay, the more website traffic stats reports you get to see per month. My favorite is WebCEO which has a service called Hitlens that which does an excellent job of giving you a god’s eye view of your sites performance.

{If you would like a more comprehensive traffic measurement tool, you can purchase software that measures all kinds of website traffic stats. Not only will you know how many people came to your site — but you’ll also peer inside the minds of your visitors, getting reports on behavioral statistics, as well as track search engines and ad campaigns. Some of them will even keep an eye on your server, network, and the website itself, and send you a message if anything goes wrong — virtually eliminating downtime. If you are trying to boost the traffic on your website, one thing you do not want is downtime.~For traffic measurement tools that do more than the basics, you can purchase software that analyzes all kinds of website traffic stats. These programs will tell you how many visitors came to your site and lists behavioral statistics of each person. When you buy tracking software, you can track search engines and ad campaigns as well. Some software will monitor your server, network, and the website, alerting you immediately if something goes wrong. Boosting traffic to your site means making sure you have as little downtime as possible.~If you want more information about the people that visit your site, you can invest a little money and get a traffic measurement software package that will take your website tracking stats to the next level. In addition to tracking the number of people, these programs will give you behavioral statistics, track search engines and ad campaigns, while also monitoring your server, network, and website. All of this goes on twenty-four hours a day, every day of the week, reducing downtime and giving you valuable information on your website traffic.}
 
{Another traffic measurement option is Google Analytics. Although you have to purchase strategic support and consultation services, the actual package itself is free to all site owners, advertisers, and publishers. In fact, they just unveiled a new version on May 8, 2007 at the Emetrics Summit, a conference exploring issues surrounding the optimization of websites. Whichever traffic measurement tool you opt for, it’s a good idea to keep an eye on your website’s traffic. Not doing so is like studying as hard as you can, but never receiving a grade. You wouldn’t have liked it if your professors had told you to just wait until the end of your college career to see if you wound up with a degree or not — so don’t turn a blind eye to your site’s progress.~On May 8 at the 2007 Emetrics Summit, Google unveiled a new version of Google Analytics. While the base package is free, you can purchase strategic support and additional consultation services. No matter which traffic measurement tool you use, though, the point is to keep an eye on your traffic statistics. To ignore this important element would be like studying hard for a major exam and never receiving a grade.~Whether you use a free traffic measurement tool or a purchased software package, it is a good idea to keep an eye on your website traffic stats. If you want your website to be a success, use all of the tools and resources you have available. Also, learn how to use them well. With all the options available to webmasters, tracking your traffic and increasing your chances of sales is a great idea for any website venture.}